The novogratz

Novogratz is a prominent furniture brand that provides an extensive collection of furniture pieces suitable for various areas of a home, such as living rooms, bedrooms, dining rooms, and more. Their furniture is characterized by its unique and contemporary designs that draw inspiration from vintage and retro styles. Some of the most sought-after Novogratz furniture items include sofas, sectionals, accent chairs, beds, and dining tables. Additionally, they offer an array of home decor products like rugs, wall art, and lighting fixtures.

Team designer

As part of my responsibilities, I was assigned the task of developing a series of social media posts and stories with targeted call-to-action messages aimed at increasing traffic to our website. These messages were specifically tailored to drive traffic to newer furniture collections, and ultimately enhance our online visibility and engagement. Specifically, I gave Novogratz’s outdoor collection a bit more love in a campaign I created below.

OWNED MEDIA

Utilizing a selection of photography and videos from a recent videography shoot, I created a compelling video that generated a remarkable 200% increase in engagement. By leveraging Instagram's algorithm, I strategically selected a popular and captivating song that effectively captured the attention of our audience. Shot by video producer Gus Black | @gusblack on instagram. Video attached below.

My responsibility for the month of April entailed developing captivating Instagram stories that incorporated compelling call-to-action messaging, effectively guiding our followers towards a dedicated landing page for our flash sale.

An additional responsibility that was assigned to me involved uploading pertinent press releases onto our website. I also crafted informative story posts that effectively directed our followers to explore notable magazine features.

Website Banners

Lastly, I was responsible for designing and implementing bi-weekly website banners that conveyed relevant information about our sales and products.