Show some bum
Men get insecure too. This insecurity sprouts up when they have to take off their shirt to put on sunscreen. Some sunscreens are thick, messy, and leave a white caste that leaves men feeling weird. So they skip it completely leaving their skin to be completely exposed to the sun.
team art director
co-created with alyssa dancel
out of home
Repackaging
Sun bum x sticky bumps
we want men to feel good by telling them to embrace
themselves and their skin--in the water, on the board, and off it.
landing page
paid social
stickers
